{ "title": "VIAGE aux couleurs de l'arc-en-ciel\n\"Together, we shine brighter\"", "modified_at": "2026-05-17 15:47:59", "published_at": "2026-05-17 14:05:00", "url": "https://viage.prezly.com/viage-aux-couleurs-de-larc-en-ciel-together-we-shine-brighter", "short_url": "http://prez.ly/TTGd", "culture": "fr", "language": "FR", "subtitle": "Une premi\u00e8re participation qui restera dans les m\u00e9moires ", "slug": "viage-aux-couleurs-de-larc-en-ciel-together-we-shine-brighter", "body": "

VIAGE a vécu sa toute première Brussels Pride de l'intérieur, ce que l'on peut dire, c'est que l'aventure a commencé fort. Mais avant de raconter la fête, il faut comprendre pourquoi VIAGE était là, et pourquoi c'était une évidence.

Quelle semaine. Quelle énergie. Quelle fierté.

VIAGE, bien plus qu'un casino : un acteur bruxellois engagé

Au cœur de Bruxelles, VIAGE est fier de compter parmi ses collaborateurs des personnes venues de plus de 40 nationalités différentes. Cette diversité n'est pas un décor, c'est l'ADN même du lieu. Dans une ville aussi cosmopolite, multiculturelle et ouverte que Bruxelles, l'inclusion n'est pas une option. C'est une responsabilité, que VIAGE assume pleinement.

C'est dans cet esprit que VIAGE a obtenu le Queer Destinations Committed-label. Ce label, porté par visit.brussels et la Région de Bruxelles-Capitale, est la seule distinction LGBTQ+ reconnue à l'échelle internationale dans son genre, soutenue par des organisations telles que la European Travel Commission et le World Travel & Tourism Council.

VIAGE, pionnier de l’inclusion LGBTQIA+ à Bruxelles

Depuis 2025, VIAGE est le premier casino au monde à confirmer son \u200b engagement pour la diversité et l'inclusion au sein de la ville.

À Bruxelles, plusieurs initiatives et labels visent à promouvoir l'inclusivité et la sécurité des personnes LGBTQIA+ dans les établissements et événements. Visit Brussels propose la certification "Queer Destinations Committed".

VIAGE est très fier d'avoir obtenu cette certification internationale. Mais ce label ne s'obtient pas sur dossier. Chaque membre de l'équipe VIAGE (de l'accueil au bar, en passant par les équipes de salle) a suivi le programme Hospitality Meets Diversity de Queer Destinations. L'objectif est simple et fort : garantir à chaque visiteur, quelle que soit son orientation sexuelle ou son identité de genre, une expérience sûre, chaleureuse et respectueuse.

VIAGE = partenaire officiel d'une édition anniversaire inédite

Quand visit.brussels et les organisateurs de la Brussels Pride ont lancé cette 30\u1d49 édition, il était naturel que VIAGE (seul casino au monde porteur du Queer Destinations label) soit à leurs côtés en tant que partenaire officiel. Une reconnaissance mutuelle, et un engagement cohérent avec la vision de Bruxelles comme destination queer de premier plan en Europe.

Mercredi 13 mai : la soirée d'ouverture

L'aventure a démarré fort. Mercredi soir, VIAGE a accueilli la soirée d'ouverture officielle de la Brussels Pride, réunissant près de 700 personnes dans son théâtre pour une nuit cabaret et clubbing mémorable. Animée par @susanfromgrindr \u200b \u200b(figure incontournable de la scène queer belge et finaliste de Drag Race Belgique) et portée par le Cabaret Mademoiselle. Un lancement à la hauteur de l'édition : la 30\u1d49, placée sous le thème "When Times Get Darker, We Shine Brighter".

Samedi 16 mai : VIAGE, point de rassemblement avant la marche

Avant même que la Pride ne s'élance, VIAGE était déjà au cœur de l'action. Dans la matinée, le rooftop du casino a accueilli un brunch sur invitation réunissant près de 100 bénévoles et partenaires de l'événement, un moment privilégié, chaleureux et symbolique, pour célébrer ensemble avant le grand départ. Un fil conducteur naturel entre la soirée d'ouverture et la marche. VIAGE, comme toujours est un lieu de vie, de rencontre et de rassemblement.

Le char qui a mis le feu à Bruxelles

Samedi après-midi, la Pride s'est élancée du Mont des Arts pour traverser le centre-ville dans une ambiance électrique. Et au cœur du défilé : le char VIAGE, aux couleurs vives de l'arc-en-ciel, sous le slogan "Together, we shine brighter". Un thème particulièrement bien choisi réaffirmant ainsi son engagement en faveur de l'inclusion et de la fête partagée.

Pendant quatre heures, le DJ Oberon a enchaîné les sets avec une énergie communicative, entraînant dans son sillage une foule toujours plus grande. Les équipes VIAGE, mobilisées et pleinement investies, ont vibré avec la foule. Au total, 216.000 personnes ont envahi le centre de Bruxelles ce samedi (soit plus du triple de l'édition précédente) faisant de cette 30\u1d49 édition l'une des plus grandes jamais organisées dans la capitale.

VIAGE, partenaire actif d'une ville qui brille

La Brussels Pride est désormais inscrite au Patrimoine Culturel Immatériel de la Région de Bruxelles-Capitale. Bruxelles figure aux côtés de l'Espagne, de la Grèce et du Mexique parmi les destinations queer sûres et reconnues à l'échelle mondiale. VIAGE ne se contente pas de bénéficier de ce rayonnement , il y contribue activement, en tant que pionnier et ambassadeur d'une ville inclusive, ouverte et fière de l'être.

Lien vers le communiqué de presse sur la soirée officielle : https://viage.prezly.com/viage-partenaire-officiel-de-la-30-edition-de-la-brussels-pride

PHOTOS VIAGE - crédits Arnaud Meulemans


\u200b

\n
\"Siham
\n
\n Siham MAKRACHE\n Marketing & PR, VIAGE\n \n
\n
\n
\"Nathalie
\n
\n Nathalie Woitrin\n PR Specialist, MY CUP OF TEA\n \n
\n

 

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